Early Days - Building a Business & Social Media

The 26th of October, 2025. Roadtrip back to Salt Lake City

Sweet co-worker, Putney in a rare moment of not snoring :)

At the time of writing this, it’s been just over a week since we officially launched Honeycomb Studios on Instagram - a “hard launch,” you might say. I’m currently weaving between large rock formations in what I believe is still Nevada; we’re driving back to Salt Lake after a wonderful and joyous weekend in California for a dear friend’s wedding. I decided to catch up on some work during the drive and just said to my husband, Tristan, that the most daunting part of this past week has been managing social media and communications.

Logically, I fully anticipated this part. I told Tristan several weeks ago that I would be deep into emails and Instagram for the first several months (and beyond) of Honeycomb’s launch, but I didn’t really know how it would feel for me. I’m still trying to process it all, so I thought I’d write about it a bit here.

There are a few elements at play. Firstly, I have never had this much fun with social media in my life, which feels like a huge and awesome win. I’ve always found Instagram in general to be a bit more draining than fulfilling, but managing the Instagram of a business I’m building around a concept I’m deeply passionate about has been a completely different experience. I’ve shared messages with people from all around the world this past week. The growth is slow but steady, and already I feel that the connections I’m making are high-quality, sustainable, and transferable to “real life” professional relationships and friendships. It’s been great.

On the flip side - and I want to be really honest about this part - social media is a never-ending inferno, and boy is that tiring! My dream is to share a resource that Leila and I have created with the whole Classical Pilates world. Social media is a fantastic tool for doing this, but it has a steep learning curve and often feels like you’re talking into a black hole. This doesn’t always take away from the fun of it, but I’m realizing I need to consciously keep that fun at the forefront of my work. As we all know, it’s very easy to get sucked into that black hole and end up feeling very, very drained.

On a broader note regarding the launch of Honeycomb Studios, Leila and I continually joke that we’ve chosen potentially the busiest times in our personal lives to start a business. Leila is literally in the midst of moving - as in, on the plane, living out of suitcases, rebuilding her life in a new location - which is always a lot. I’m still working on building my life in Utah, and I decided to adopt a dog last week. As co-founders, we’re in arguably one of the most exciting times for our business: there’s hope, creative energy, gratitude, fulfillment, and big goals to work toward. At the same time, in our personal lives, we’re also at crucial (and yes, exciting) moments - adopting a puppy, moving to a new place, growing and evolving in so many ways alongside our business in these early days. These are all things for which we’re so grateful. But yes, we’re juggling a lot (as most people are)!

Oftentimes for me, social media is the thing that gets left behind - and I’m increasingly okay with that. It’s one of those parts of our business that never feels like it has an end point, so on some days I just keep the apps closed altogether. I want the connections made there to be genuine and positive, not mass-produced, and that will take time and patience. I also need to keep my bandwidth intact so that I can continue to effectively use this tool in a sustainable way, while still having  fun with it.

An increasingly true lesson I’ve learned about myself this week (and have learned many times before!) is the importance of continuing to move (Pilates) and to be outside. It’s been really easy to let these things slip over the past week when I get sucked into Instagram DMs - responding to questions about Honeycomb Studios, helping people sign up, etc. I’ve actually found that having a puppy has been the absolute best thing for me in this phase. She gives and needs love, enjoys running in the mountains, and has the magical ability to pull me away from my laptop and phone for a few hours each day. She also snores quite loudly while I work from home, an endearing feature that reminds me to take a breath and take care of myself. 

As Honeycomb finds its rhythm, I’m quickly learning that building something meaningful isn’t just about the brand - it’s about being  present, and remembering to nurture the parts of life that inspired Honeycomb Studios in the first place. If you’re reading this, I hope you’re able to nurture something that inspires your bigger dreams today :) 

Xx

Rosie